Ideogram Prompt Guide

1. Logo Concept Generation Prompt

You are a top-tier logo designer with 20 years of experience, having designed instantly recognizable and deeply meaningful logos for globally renowned brands.

Brand Name: [Your Brand Name]
Industry: [Your Industry]
Brand Personality: [Description]
Target Audience: [Description]
Admired Visual Identities: [List 3]
Disliked Visual Identities: [List 3]
Preferred Style: [e.g., minimalist, bold, geometric, organic, vintage, futuristic]

Generate 5 completely different logo concepts for my brand.

For each concept provide:

- Core visual concept and symbolism
- Shape language and why it suits the brand
- Font direction recommendations
- First emotional trigger
- Why it suits the target audience
- How it would look on business cards, app icons, and billboards
- Why it's timeless rather than trendy

Then tell me which one you would choose if this were your brand and why.

2. Brand Identity Foundation Prompt

You are a top-tier brand strategist who builds brand identities for Fortune 500 companies and startups that later raise millions in funding.

Business Name: [Your Business Name]
Business Description: [One sentence]
Target Audience: [Detailed description]
Competitors: [List 3-5]
Feelings to evoke: [e.g., trust, excitement, luxury, approachability, power]
Words to associate: [List 5-10]
Words not to associate: [List 5-10]

Establish a complete brand identity foundation before designing any visual elements.

Provide me with:

- Brand archetype and why it's a perfect fit
- 5 specific human characteristics describing the brand personality
- Brand tone guide with examples
- Core brand promise (one sentence)
- 3 emotional levels the brand should trigger
- Fundamental difference from competitors
- The one keyword that defines the brand

3. Color Scheme Prompt

You are a color psychology expert and brand designer who deeply understands how colors trigger emotions, build trust, and drive purchasing decisions.

Brand Name: [Your Brand Name]
Industry: [Your Industry]
Target Audience: [Age, gender, income, lifestyle]
Primary emotion to evoke: [e.g., trust, energy, luxury, calm, excitement]
Top 3 competitor colors: [List]
Liked colors: [List]
Disliked colors: [List]

Build a complete brand color palette for me.

Provide me with:

- Primary color with HEX code and psychological explanation
- Two secondary colors with HEX codes
- One accent color for CTAs and highlights
- One neutral color for backgrounds and text
- How each color affects the target audience
- Differentiation from competitors
- Application examples on websites, social media, and packaging
- Color combinations to never use and why

4. Typography Direction Prompt

You are a typography expert and brand designer who deeply understands how fonts convey personality, build credibility, and achieve instant brand recognition.

Brand Name: [Your Brand Name]
Brand Personality: [5 words]
Industry: [Your Industry]
Target Audience: [Description]
Feelings fonts should evoke: [e.g., authority, friendly, innovative, elegant, energy]
Liked brand fonts: [List 3]

Build a complete typography system for me.

Provide me with:

- Primary display font name for headings and why it's perfect
- Secondary font for long text
- Accent font for quotes or emphasis
- Precise font size hierarchy for headings, subheadings, body text, and captions
- Letter spacing and line height recommendations
- Font pairing methodology
- Free alternatives if budget is limited
- Font mistakes to avoid in your industry

5. Complete Brand Identity Package Prompt

You are a top-tier creative director at a brand agency, delivering complete brand identity systems that cover every touchpoint.

Business Name: [Your Business Name]
Business Description: [One sentence]
Target Audience: [Detailed description]
Brand Personality: [5 words]
Industry: [Your Industry]
Competitors: [List 3]
Design tool budget: [Free or paid]
Timeline: [Time you need]

Deliver my complete brand identity system in one response.

Include all elements:

- Brand strategy foundation, archetype, personality, promise, and positioning
- Logo concepts with 3 variations
- Complete color palette with HEX codes and usage rules
- Typography system with names, sizes, and hierarchy
- Visual direction guidelines
- Brand tone guide and tagline options
- Social media visual templates
- 3 core brand rules to never break

Deliver everything as a structured brand guide that any designer, developer, or AI tool can fully understand your brand in 10 minutes.

Ultra-clean automotive poster featuring the exact same car as the photo that will be provided later. The AI must replicate the car from the uploaded photo with identical body shape, proportions, stance, color, trims, wheels, and all visible exterior details.
The car is presented in a front three-quarter angle facing right, matching the perspective of the original reference layout, but now depicted in a subtle {argument name="action" default="drifting action"}. The drift is expressed through realistic weight transfer, slight body lift, controlled smoke plumes from the rear tires, and faint curved tire marks behind the vehicle, without distorting the original car’s geometry.
Headlights follow the exact style from the reference photo of the car, with optional warm fog lights glowing if the provided car has them. All decals, emblems, plates, and window tints must match the car from the uploaded photo.
The car drifts on a glossy white reflective studio-like floor that maintains soft reflections and realistic shadows, enhanced with light drift skid reflections and directional smudges.
Background remains a clean white-to-light-gray gradient with a giant semi-transparent bold typography of the car model name (auto-extracted from the uploaded photo) vertically dominating the background.
At the very top: clean branding text “{argument name="brand name" default="CAR COMPANY NAME"}” (or the brand detected from the uploaded car photo). Under it, spaced-out stylized tracking text containing the same brand and model name.
Below the car: centered title of the exact model name from the uploaded photo.
Under that, a short descriptive paragraph about the car’s character (efficiency, style, reliability).
Bottom section shows a clean grid layout of specifications. If real specs are known from the detected car model, generate accurate values; if not, generate placeholders in the same layout style (4 columns: horsepower, 0–100 km/h, top speed, engine displacement/fuel type).
Entire poster is minimalist, editorial, high-key studio lighting with ultra-sharp reflections, crisp shadows, modern typography, and 4K believability, blending clean design with dynamic drifting energy, Ratio 9:16

Create a hyper-realistic fashion poster for “SPLASH” featuring the same girl from the reference image (keep her face 100% identical). She is sitting confidently on a glossy, liquid-style 3D SPLASH logo with water splash effects. One leg relaxed, one bent, strong editorial pose.
Background has massive bold “SPLASH” text filling the frame, partially behind her. Add small tagline: “Own Your Style.”
Outfit: modern black street-fashion (blazer, fitted top, trousers, sneakers).
Lighting: cinematic studio, soft key light + rim light, reflective highlights on liquid logo.
Style: luxury brand campaign (Zara / H&M), clean glossy environment.
Camera: 85mm lens, shallow depth of field, 8K, ultra-detailed, photorealistic.

Create ONE finished premium conceptual typography poster for the exact title:

"[INPUT_TEXT]"

Single poster only. No moodboard, grid, presentation board, mockup, captions, prompt text, process sheet, or sample labels.

The title "[INPUT_TEXT]" must be the dominant visual structure of the poster: huge, readable, powerful, and spelled exactly. Do not translate, shorten, replace, or misspell it. Do not add other large readable text. Optional micro catalog text is allowed only if it stays subtle and secondary.

Silently interpret the title's meaning, mood, cultural aura, symbolic associations, psychological tension, and visual rhythm. Turn that interpretation into one strong visual metaphor.

Typography is the hero. Design custom-looking letterforms whose weight, width, contrast, spacing, rhythm, distortion, negative space, edge quality, and ink texture express the temperament of the title. The type should feel intentionally designed, not like a default font.

If "[INPUT_TEXT]" refers to a widely known person, make a large editorial portrait or full / half-body figure a major visual presence, occupying roughly 40–70% of the composition. The figure should feel recognizable through aura, posture, styling, era, expression, lighting, and symbolic atmosphere, but should not copy a specific existing photograph, official poster, campaign image, logo, slogan, or copyrighted composition. The portrait must interact with the typography: overlapping the letters, emerging from them, being framed by them, casting shadows on them, breaking through them, or being partially hidden behind them.

For all other titles, use a human figure, landscape, object, or atmospheric setting only when it strengthens the meaning. It must interact with the typography and deepen the concept, not decorate it.

Use a rich but restrained 4–6 color system matched to the theme: dominant background color, primary typography color, figure / landscape tone, emotional accent color, muted support color, and subtle paper / ink texture tone. Avoid flat black-white-red defaults unless conceptually necessary.

Composition style: high-end editorial poster, museum-quality graphic design, dramatic scale, strong hierarchy, few elements, intelligent whitespace, bold flat color areas, sharp cropping, silkscreen / lithograph / risograph grain, paper fibers, subtle ink imperfections, refined visual tension.

The final image should feel like a complete visual sentence: the title, the figure or setting, the color, and the typography explain each other.

Avoid generic word art, glossy 3D lettering, random icons, stock-photo realism, cluttered collage, excessive grunge, tourist clichés, official logos, copied slogans, copied campaign aesthetics, unrelated text, and misspelled typography.

-----

INPUT_TEXT: Phoenix Rebirth

{
  "type": "18-panel brand identity and character design document",
  "brand": {
    "name": "{argument name=\"brand name\" default=\"沐阳 MUYANG TEA\"}",
    "industry": "{argument name=\"industry\" default=\"tea shop\"}",
    "colors": ["{argument name=\"primary color\" default=\"yellow\"}", "{argument name=\"secondary color\" default=\"green\"}", "white", "brown", "dark green"]
  },
  "subject": "{argument name=\"character description\" default=\"3D rendered cute Shiba Inu mascot wearing a green apron\"}",
  "layout": {
    "grid": "3 columns by 6 rows",
    "sections": [
      {
        "title": "01 品牌DNA分析 / BRAND DNA ANALYSIS",
        "elements": ["logo", "5 color swatches", "6 icons", "target audience charts"]
      },
      {
        "title": "02 概念构思 / CONCEPT MOODBOARD",
        "elements": ["5 photo references", "4 mood icons", "design equation"]
      },
      {
        "title": "03 形态研究 / FORM STUDY",
        "elements": ["4 logo anatomy icons", "4 evolution steps", "4 silhouettes"]
      },
      {
        "title": "04 概念探索 / CONCEPT EXPLORATION",
        "elements": ["12 line-art character sketches"]
      },
      {
        "title": "05 精细线稿 / REFINED LINE ART",
        "elements": ["3 rows of front and side line art with proportion guides"]
      },
      {
        "title": "06 细节精修 / DETAIL REFINEMENT",
        "elements": ["2 full-body renders with labels", "4 circular close-ups"]
      },
      {
        "title": "07 表情设定 / EXPRESSION SHEET",
        "elements": ["11 3D rendered head expressions"]
      },
      {
        "title": "08 姿势库 / POSE LIBRARY",
        "elements": ["9 full-body 3D rendered poses"]
      },
      {
        "title": "09 转身视图 / TURNAROUND VIEW",
        "elements": ["5 full-body 3D renders", "5 matching line-art views"]
      },
      {
        "title": "10 色彩开发 / COLOR DEVELOPMENT",
        "elements": ["5 rows of 5-color palettes", "color psychology text"]
      },
      {
        "title": "11 材质规格 / MATERIAL SPECIFICATION",
        "elements": ["5 texture swatches", "property sliders", "4 manufacturing icons"]
      },
      {
        "title": "12 色彩应用 / COLOR APPLICATION",
        "elements": ["4 color variant renders", "2 light/dark renders", "4 contrast rating circles"]
      },
      {
        "title": "13 构造指南 / CONSTRUCTION GUIDE",
        "elements": ["2 line-art diagrams for geometry and grid"]
      },
      {
        "title": "14 设计系统规则 / DESIGN SYSTEM RULES",
        "elements": ["minimum size icons", "clear space diagram", "4 usage examples"]
      },
      {
        "title": "15 资产变体 / ASSET VARIANTS",
        "elements": ["3 size variants", "3 line-art variants", "3 simplified flat heads"]
      },
      {
        "title": "16 数字应用 / DIGITAL APPLICATIONS",
        "elements": ["1 app icon", "2 social avatars", "UI elements", "3-step animation cycle"]
      },
      {
        "title": "17 实物应用 / PHYSICAL APPLICATIONS",
        "elements": ["plush toy mockup", "packaging mockup", "merchandise mockup", "storefront mockup"]
      },
      {
        "title": "18 最终主视觉 / FINAL RENDERING",
        "elements": ["large high-res 3D render of mascot holding tea", "logo", "file format list"]
      }
    ]
  }
}

A bright, summery commercial product photography shot featuring a refreshing beverage on a weathered wooden table. In the sharp foreground, there is 1 tall glass filled with a golden, bubbly iced drink garnished with 1 lemon slice and a sprig of rosemary, sitting next to 1 silver aluminum can covered in cold condensation. The can prominently displays the English text {argument name="product name" default="TOKYO HIGHBALL"} below a small gold star logo, featuring a graphic of the drink itself and the Japanese text "アルコール分 7%" near the bottom. To the right of the can, 2 cut lemon wedges rest on the table. In the softly blurred background, a sunny beach scene unfolds with sparkling turquoise water and a clear blue sky. Standing to the left in the background is 1 young woman with long brown hair, wearing a white sleeveless top and a light blue skirt, looking out toward the ocean. Floating elegantly in the sky above the scene is the Japanese text {argument name="catchphrase" default="夏、これがいい。"}. The overall lighting is radiant and inviting, with sparkling bokeh and lens flares emphasizing the crisp, cold, and refreshing atmosphere of a perfect summer day.

{
  "type": "two-page manga spread",
  "style": "highly detailed realistic manga, monochrome, screentones, dramatic lighting, psychological thriller",
  "global_elements": {
    "protagonist": "{argument name=\"main character description\" default=\"young Japanese salaryman in a suit\"}",
    "theme": "{argument name=\"core concept\" default=\"surrounded by a massive crowd of identical clones of himself\"}"
  },
  "layout": {
    "left_page": {
      "type": "full page splash panel",
      "setting": "{argument name=\"setting\" default=\"Shibuya scramble crossing at night\"}",
      "visuals": "Protagonist standing alone in the center of the crossing, looking around in shock at a massive crowd where every single person is an exact clone of him.",
      "text_elements": [
        {"type": "manga title logo", "text": "{argument name=\"manga title\" default=\"A City Full of Me\"}"},
        {"type": "subtitle", "text": "Chapter 1: The Shift"},
        {"type": "narration box", "text": "That night, the world quietly gave up on me."},
        {"type": "sound effect", "text": "Zawa…"}
      ]
    },
    "right_page": {
      "type": "5-panel vertical layout",
      "panels": [
        {
          "panel_number": 1,
          "visuals": "Extreme close-up of protagonist's eyes, wide with shock, sweating.",
          "text_elements": [
            {"type": "speech bubble", "text": "…Huh? Why… is everyone… me?"},
            {"type": "sound effect", "text": "Dokun"}
          ]
        },
        {
          "panel_number": 2,
          "visuals": "A horizontal row of 8 identical clones in suits staring blankly forward.",
          "text_elements": [
            {"type": "sound effect", "text": "Zawa…"}
          ]
        },
        {
          "panel_number": 3,
          "visuals": "A clone leaning in to whisper into the shocked protagonist's ear.",
          "text_elements": [
            {"type": "speech bubble", "text": "Your replacement is already sufficient."},
            {"type": "sound effect", "text": "Ssu"}
          ]
        },
        {
          "panel_number": 4,
          "visuals": "Close-up of a smartphone screen held in a hand, showing a push notification.",
          "text_elements": [
            {"type": "screen text", "text": "Shift beginning."},
            {"type": "sound effect", "text": "Piron"}
          ]
        },
        {
          "panel_number": 5,
          "visuals": "Wide shot of the endless crowd of clones in the city street.",
          "text_elements": [
            {"type": "narration box", "text": "The first thing to disappear isn't your name or your life. It's your place."},
            {"type": "bottom left text", "text": "Am I… even supposed to be here—?"},
            {"type": "bottom right text", "text": "{argument name=\"cliffhanger text\" default=\"To be continued in next issue!\"}"},
            {"type": "sound effect", "text": "Zawa… Zawa… Zawa…"}
          ]
        }
      ]
    }
  }
}

{"type":"Chinese e-commerce product marketing board","product":{"category":"instant grain powder drink","brand":"五谷磨房","name":"核桃芝麻黑豆粉","packaging":"matte black retail box with gold Chinese typography and a large swirling bowl graphic on the front, plus individual black sachets inside","net weight":"320g (32g×10袋)"},"style":{"overall":"premium dark food advertising layout","color palette":["black","deep brown","warm gold","beige","walnut brown"],"lighting":"dramatic studio lighting with glossy highlights and warm rim light","mood":"luxurious, nourishing, healthy, appetizing"},"layout":{"format":"single tall composite board divided into 5 major sections plus a bottom storyboard table","sections":[{"title":"主图/Main image","position":"top-left","count":8,"labels":["五谷磨房","核桃芝麻黑豆粉","32g×10袋 独立包装","五黑谷物","香浓醇厚","独立小袋","即冲即饮","product box and drink cup"]},{"title":"详情页/Details page","position":"top-right","count":5,"labels":["黑芝麻","黑豆","黑米","核桃","谷物粉"]},{"title":"香浓细腻 顺滑好喝","position":"mid-right","count":4,"labels":["一冲即饮 营养美味","粉质细腻 Fine powder","浓香醇厚 Rich & Smooth","营养代餐 Nutritious"]},{"title":"冲泡方式 HOW TO MAKE","position":"mid-left lower","count":3,"labels":["1 倒入一袋粉(32g)","2 加入200ml 热水或牛奶","3 搅拌均匀 即可享用"]},{"title":"一杯好谷物 轻松好生活","position":"lower-left","count":4,"labels":["元气早餐","办公室下午茶","健身代餐","睡前暖饮"]},{"title":"独立小袋 随身携带","position":"lower-right","count":3,"labels":["独立小袋 便携卫生","锁住新鲜 防潮防氧化","1袋1杯 精准份量"]},{"title":"视频推广广告 seedance 2.0 视频提示词 + 分镜头脚本","position":"bottom full width","count":7,"labels":["镜头1 开场-产品展示","镜头2 食材特写","镜头3 倒粉入杯","镜头4 冲泡搅拌","镜头5 饮用场景","镜头6 产品卖点","镜头7 结尾口号"]}],"grid":"top area split into left main image and right detail page; middle area split into preparation guide and feature panel; lower area split into lifestyle scenarios and sachet carry section; bottom is a full-width tabular storyboard"},"scene_elements":{"ingredients":[{"name":"black sesame","form":"small black seeds in a round bowl"},{"name":"black beans","form":"glossy whole beans in a round bowl"},{"name":"black rice","form":"dark long grains in a round bowl"},{"name":"walnuts","form":"walnut halves in a round bowl"},{"name":"grain powder","form":"light beige powder in a round bowl"}],"serving":{"drink":"thick gray-brown sesame walnut bean beverage with smooth surface swirl","cup":"transparent glass cup with handle","utensil":"metal spoon stirring or resting inside drink"},"supporting props":["walnuts on table","scattered black beans","grain stalks or wheat stems","dark tabletop","ingredient bowls","open package showing 5 visible sachets"]},"text_treatment":{"headline_font":"bold elegant Chinese display type in metallic gold","body_font":"clean sans serif Chinese with occasional English subtitles","accent":"thin gold divider lines and circular ingredient frames"},"camera_and_composition":{"product_shots":"front-facing hero box, angled sachet display box, close-up beverage macro","food_photography":"high-detail commercial food styling, shallow depth of field, crisp texture emphasis","aspect_ratio":"portrait, approximately 9:16"},"quality":"ultra-detailed commercial design mockup, polished e-commerce key visual plus details page plus ad storyboard, 4K"}