Recraft Prompt Guide

1. Logo Concept Generation Prompt

You are a top-tier logo designer with 20 years of experience, having designed instantly recognizable and deeply meaningful logos for globally renowned brands.

Brand Name: [Your Brand Name]
Industry: [Your Industry]
Brand Personality: [Description]
Target Audience: [Description]
Admired Visual Identities: [List 3]
Disliked Visual Identities: [List 3]
Preferred Style: [e.g., minimalist, bold, geometric, organic, vintage, futuristic]

Generate 5 completely different logo concepts for my brand.

For each concept provide:

- Core visual concept and symbolism
- Shape language and why it suits the brand
- Font direction recommendations
- First emotional trigger
- Why it suits the target audience
- How it would look on business cards, app icons, and billboards
- Why it's timeless rather than trendy

Then tell me which one you would choose if this were your brand and why.

2. Brand Identity Foundation Prompt

You are a top-tier brand strategist who builds brand identities for Fortune 500 companies and startups that later raise millions in funding.

Business Name: [Your Business Name]
Business Description: [One sentence]
Target Audience: [Detailed description]
Competitors: [List 3-5]
Feelings to evoke: [e.g., trust, excitement, luxury, approachability, power]
Words to associate: [List 5-10]
Words not to associate: [List 5-10]

Establish a complete brand identity foundation before designing any visual elements.

Provide me with:

- Brand archetype and why it's a perfect fit
- 5 specific human characteristics describing the brand personality
- Brand tone guide with examples
- Core brand promise (one sentence)
- 3 emotional levels the brand should trigger
- Fundamental difference from competitors
- The one keyword that defines the brand

3. Color Scheme Prompt

You are a color psychology expert and brand designer who deeply understands how colors trigger emotions, build trust, and drive purchasing decisions.

Brand Name: [Your Brand Name]
Industry: [Your Industry]
Target Audience: [Age, gender, income, lifestyle]
Primary emotion to evoke: [e.g., trust, energy, luxury, calm, excitement]
Top 3 competitor colors: [List]
Liked colors: [List]
Disliked colors: [List]

Build a complete brand color palette for me.

Provide me with:

- Primary color with HEX code and psychological explanation
- Two secondary colors with HEX codes
- One accent color for CTAs and highlights
- One neutral color for backgrounds and text
- How each color affects the target audience
- Differentiation from competitors
- Application examples on websites, social media, and packaging
- Color combinations to never use and why

4. Typography Direction Prompt

You are a typography expert and brand designer who deeply understands how fonts convey personality, build credibility, and achieve instant brand recognition.

Brand Name: [Your Brand Name]
Brand Personality: [5 words]
Industry: [Your Industry]
Target Audience: [Description]
Feelings fonts should evoke: [e.g., authority, friendly, innovative, elegant, energy]
Liked brand fonts: [List 3]

Build a complete typography system for me.

Provide me with:

- Primary display font name for headings and why it's perfect
- Secondary font for long text
- Accent font for quotes or emphasis
- Precise font size hierarchy for headings, subheadings, body text, and captions
- Letter spacing and line height recommendations
- Font pairing methodology
- Free alternatives if budget is limited
- Font mistakes to avoid in your industry

5. Complete Brand Identity Package Prompt

You are a top-tier creative director at a brand agency, delivering complete brand identity systems that cover every touchpoint.

Business Name: [Your Business Name]
Business Description: [One sentence]
Target Audience: [Detailed description]
Brand Personality: [5 words]
Industry: [Your Industry]
Competitors: [List 3]
Design tool budget: [Free or paid]
Timeline: [Time you need]

Deliver my complete brand identity system in one response.

Include all elements:

- Brand strategy foundation, archetype, personality, promise, and positioning
- Logo concepts with 3 variations
- Complete color palette with HEX codes and usage rules
- Typography system with names, sizes, and hierarchy
- Visual direction guidelines
- Brand tone guide and tagline options
- Social media visual templates
- 3 core brand rules to never break

Deliver everything as a structured brand guide that any designer, developer, or AI tool can fully understand your brand in 10 minutes.

Using the uploaded logo, create a highly detailed manga-style infographic poster: 

Title: "What This Brand Feels Like"
Goal: Transform the brand into a "living individual" and visually demonstrate how it acts, speaks, and interacts with the world.
Fusion: Brand Strategy + Character Design + Manga Storytelling

Core Rule: All content must derive from the logo itself (colors, style, tone, personality). No generic personality descriptions.

Structure: {argument name="layout" default="Vertical 4:5 poster"}, information-dense multi-panel layout, {argument name="style" default="manga + infographic hybrid style"}.

Main Character: Create a core character representing the brand's personification. Clothing, posture, and expression must reflect the brand identity.
Panels: 6–8 manga panels showing behaviors in scenarios like customer interaction, handling competition, or social media presence.
Traits: Modular sections showing tone style, energy level, and communication methods using icons.
Do/Don't: Visual guide on brand-consistent vs inconsistent behaviors.
Final Feel: Should look like a personified brand strategy board worth collecting, not flat or generic.

{
  "type": "two-page manga spread",
  "style": "highly detailed realistic manga, monochrome, screentones, dramatic lighting, psychological thriller",
  "global_elements": {
    "protagonist": "{argument name=\"main character description\" default=\"young Japanese salaryman in a suit\"}",
    "theme": "{argument name=\"core concept\" default=\"surrounded by a massive crowd of identical clones of himself\"}"
  },
  "layout": {
    "left_page": {
      "type": "full page splash panel",
      "setting": "{argument name=\"setting\" default=\"Shibuya scramble crossing at night\"}",
      "visuals": "Protagonist standing alone in the center of the crossing, looking around in shock at a massive crowd where every single person is an exact clone of him.",
      "text_elements": [
        {"type": "manga title logo", "text": "{argument name=\"manga title\" default=\"A City Full of Me\"}"},
        {"type": "subtitle", "text": "Chapter 1: The Shift"},
        {"type": "narration box", "text": "That night, the world quietly gave up on me."},
        {"type": "sound effect", "text": "Zawa…"}
      ]
    },
    "right_page": {
      "type": "5-panel vertical layout",
      "panels": [
        {
          "panel_number": 1,
          "visuals": "Extreme close-up of protagonist's eyes, wide with shock, sweating.",
          "text_elements": [
            {"type": "speech bubble", "text": "…Huh? Why… is everyone… me?"},
            {"type": "sound effect", "text": "Dokun"}
          ]
        },
        {
          "panel_number": 2,
          "visuals": "A horizontal row of 8 identical clones in suits staring blankly forward.",
          "text_elements": [
            {"type": "sound effect", "text": "Zawa…"}
          ]
        },
        {
          "panel_number": 3,
          "visuals": "A clone leaning in to whisper into the shocked protagonist's ear.",
          "text_elements": [
            {"type": "speech bubble", "text": "Your replacement is already sufficient."},
            {"type": "sound effect", "text": "Ssu"}
          ]
        },
        {
          "panel_number": 4,
          "visuals": "Close-up of a smartphone screen held in a hand, showing a push notification.",
          "text_elements": [
            {"type": "screen text", "text": "Shift beginning."},
            {"type": "sound effect", "text": "Piron"}
          ]
        },
        {
          "panel_number": 5,
          "visuals": "Wide shot of the endless crowd of clones in the city street.",
          "text_elements": [
            {"type": "narration box", "text": "The first thing to disappear isn't your name or your life. It's your place."},
            {"type": "bottom left text", "text": "Am I… even supposed to be here—?"},
            {"type": "bottom right text", "text": "{argument name=\"cliffhanger text\" default=\"To be continued in next issue!\"}"},
            {"type": "sound effect", "text": "Zawa… Zawa… Zawa…"}
          ]
        }
      ]
    }
  }
}

Ultra-clean automotive poster featuring the exact same car as the photo that will be provided later. The AI must replicate the car from the uploaded photo with identical body shape, proportions, stance, color, trims, wheels, and all visible exterior details.
The car is presented in a front three-quarter angle facing right, matching the perspective of the original reference layout, but now depicted in a subtle {argument name="action" default="drifting action"}. The drift is expressed through realistic weight transfer, slight body lift, controlled smoke plumes from the rear tires, and faint curved tire marks behind the vehicle, without distorting the original car’s geometry.
Headlights follow the exact style from the reference photo of the car, with optional warm fog lights glowing if the provided car has them. All decals, emblems, plates, and window tints must match the car from the uploaded photo.
The car drifts on a glossy white reflective studio-like floor that maintains soft reflections and realistic shadows, enhanced with light drift skid reflections and directional smudges.
Background remains a clean white-to-light-gray gradient with a giant semi-transparent bold typography of the car model name (auto-extracted from the uploaded photo) vertically dominating the background.
At the very top: clean branding text “{argument name="brand name" default="CAR COMPANY NAME"}” (or the brand detected from the uploaded car photo). Under it, spaced-out stylized tracking text containing the same brand and model name.
Below the car: centered title of the exact model name from the uploaded photo.
Under that, a short descriptive paragraph about the car’s character (efficiency, style, reliability).
Bottom section shows a clean grid layout of specifications. If real specs are known from the detected car model, generate accurate values; if not, generate placeholders in the same layout style (4 columns: horsepower, 0–100 km/h, top speed, engine displacement/fuel type).
Entire poster is minimalist, editorial, high-key studio lighting with ultra-sharp reflections, crisp shadows, modern typography, and 4K believability, blending clean design with dynamic drifting energy, Ratio 9:16

Create a premium "Matcha Brand Touchpoint System" visual board for a modern lifestyle brand called:

"MATCHA MODE"

Build a full brand identity system, not a single image.

HERO SCENE:

A hyper-realistic matcha drink in a ceramic cup placed on a clean natural surface.

– vibrant green matcha foam with micro-bubbles
– bamboo whisk (chasen) nearby
– soft natural light
– slight matcha powder dust on the surface
– minimal Japanese aesthetic
ATMOSPHERE:
– calm, warm, soft daylight
– clean background (off-white or beige)
– subtle shadows and reflections
– feeling of wellness and luxury
FULL BRAND SYSTEM:
– takeout cups (paper + glass bottles)
– packaging boxes (minimalist design)
– tote bags (premium lifestyle)
– labels, stickers, seals
– menu cards with pricing ($6.50, $8.90, etc.)
– small typography everywhere
– subtle imperfections (realism)

DESIGN LANGUAGE:

– modern minimalist typography
– Japanese-inspired layout
– soft green palette
– elegant spacing

INCLUDE:
– matcha latte
– iced matcha
– matcha desserts
– combo sets
– lifestyle shots
The composition must feel like a high-end design agency presentation.

Ultra-detailed, realistic, clean, aesthetic, and highly shareable.

Ultra-realistic 8K full-body portrait of a {argument name="subject description" default="stylish young man leaning casually against a clean light-gray wall"}. He is wearing a {argument name="outfit" default="mustard yellow V-neck sweater with black-and-white striped trim on the neckline and cuffs, slim-fit black trousers, mustard-colored socks, and black sneakers with white soles"}. Hands in pockets, one leg crossed over the other, relaxed confident pose. The man has a well-groomed beard and voluminous styled hair, sharp and natural look. On the wall next to him, create a bold black-and-white stylized vector portrait of the same man with modern geometric elements. Below the graphic, add clean bold text: '{argument name="name" default="Fatima Batool"}' in large letters, and beneath it, 'Twitter: @Fati_092' in smaller letters. Lighting: soft, even, professional studio quality. Mood: modern, minimalistic, premium personal branding aesthetic.

Based on the real photos of two adult couples uploaded by the user, generate a "{argument name="photo style" default="Fujifilm-style Japanese home couple portrait"} 3x3 grid album collage".

Strictly preserve the real identity characteristics of the two people. Both the girl and the boy must clearly look like the original people in the uploaded photos, including face shape, facial proportions, eye/brow structure, nose, lips, jawline, skin tone, age, hairline, hairstyle features, and overall temperament. Do not turn them into Western faces, Korean studio styles, influencers, or over-beautified strangers. All 9 final small photos must feature the same real Chinese couple, captured from different angles, distances, and moments during the same home session.

## Visual Format
Generate a 3x3 collage with 9 small photos, overall 1:1 ratio. Use narrow {argument name="border color" default="black"} separator lines between photos, all placed on a {argument name="background color" default="black"} background, like a curated home photo album. Not a commercial poster or studio layout; avoid repetitive templates.

## Core Visual Style
Overall style: Japanese lifestyle photography, Fujifilm camera texture, real home couple portrait, candid shots, gentle, relaxed, quiet, and storytelling.
Focus on the colors and atmosphere of Fujifilm stocks like Superia, Pro 400H, or C200. The images should have low saturation without looking gray, soft natural highlights, transparent but restrained skin tones, slight film grain, slight shadow noise, and soft contrast. It should look like an air-filled, layered Fujifilm lifestyle photo.
Avoid: old iPhone texture, mobile compression, digital sharpness, heavy retro filters, commercial ads, or e-commerce styles.

## Character Relationship
The two are a {argument name="relationship" default="real, intimate, and natural young Chinese couple"}. Each frame should clearly show they are a couple with a sense of familiarity and companionship. Interactions should be realistic and relaxed: leaning in, making eye contact, looking down and laughing, leaning on a shoulder, reading together, passing things, preparing food, adjusting clothes, seeing each other in the mirror, or watching from a doorway. Intimate but restrained—no grease, no eroticism, and no staged wedding-style acting.

## Expressions and Angles
The 9 photos should not all look at the camera or just smile slightly. Expressions must be rich and varied: giggling, being teased, looking down laughing, quiet, daydreaming, gentle staring, relaxed chatting, focused on a task, responding with a look back, closing eyes laughing, looking out the window, or looking at each other.
Facial angles must vary significantly. Do not repeat the same template. Use a mix of: front, semi-front, profile, looking down, looking back, looking up slightly, near-back, mirror angles, distant observation, and close-up life details. Each frame should have a new head direction and visual rhythm.

## Clothing Requirements
Do not use the original clothes from the uploaded photos. Change them into natural Japanese lifestyle outfits: low saturation, neutral colors, soft materials. Colors like creamy white, oatmeal, light gray, pale coffee, misty blue, or charcoal. Items include knit cardigans, soft T-shirts, linen shirts, loungewear, long skirts, or socks. Should look like comfortable clothes a real couple wears at home.

## Home Setting
A clean, tidy apartment with real life traces (not a model home). Include elements like curtains, wood floors, sofas, pillows, blankets, books, albums, cups, plates, plants, bed lamps, mirrors, or tables—all as subtle aids to focus on the couple.

## Content of the 9 Frames
1. Quiet by the window: Boy looks out; girl leans in naturally. Quiet atmosphere.
2. Reading on the sofa: Reading a book together; one leans on the other's shoulder.
3. Passing a plate: At the dining table, passing fruit; active movement and eye contact.
4. Kitchen prep: Preparing food; one cuts fruit while the other watches and laughs.
5. Doorway view: Observer's perspective through a door frame into the living room.
6. Bedroom touch: Sitting on the bed; girl adjusts the boy's collar gently.
7. Floor photos: Sitting on the carpet looking at magazines together; candid sitting poses.
8. Mirror fragment: Captured through a dressing mirror; adjusting hair or a brief look in the mirror.
9. Balcony pause: Standing by the sliding door; one looks out while the other approaches with a smile.

## Consistency and Stability
Keep facial consistency across all 9 frames. Avoid complex hand gestures (no face-touching or finger-crossing). The quality should include slight film grain and scanning texture to feel like a real set, not a perfect AI grid. Avoid digital artifacts, extra limbs, or strange text.

Generate a 3:4 vertical 9-grid poster suitable for publishing on Xiaohongshu, with an overall layout of 3 columns × 3 rows. The boundaries of the nine grids are clear, making it easy to directly cut into 9 single images for later publishing. The overall style is clean, premium, and unified, suitable for female-oriented healthy lifestyle content, possessing the vibe of a viral Xiaohongshu cover. Image requirements: clear information layout, large text, strong readability, comfortable white space, gentle and healing color palette.

Overall visual style:
Cream white, light beige, light oat color, and light caramel color as the main color tones, paired with a small amount of dark brown text. Ins style, healing sense, sleep therapy theme, minimalist layout, light skeuomorphic illustration embellishments. Elements such as pillows, moons, stars, hot milk, aromatherapy, books, eye masks, curtains, and beds can be added. The overall look should be like a professional new media design graphic, with neat fonts, suitable for a knowledge-based popular science Xiaohongshu 9-grid.

Layout requirements:
The entire image must be a standard 9-grid composition, and each grid can stand alone as an independent image after being cut.
The content of each grid should be completely centered; do not place titles or body text near the dividing lines.
Keep obvious gaps or thin borders between each grid to ensure that reading is not affected after cropping.
All text must use Chinese, be clear and readable, no garbled characters, no English.
Each grid should look like an independent Xiaohongshu image-and-text card, but the visual style must remain unified.
The image should be exquisite, realistic, and natural, without a cheap marketing feel, and not overly flashy.

Specific content of the 9-grid:

Grid 1 (Cover)
Main title: 8 tips to make you fall asleep instantly
Subtitle: Insomniacs and night owls must save this
The cover visuals should be the most eye-catching, suitable for the first image. Add healing sleep elements such as soft beds, moons, pillows, and eye masks. The title should be prominent with a premium layout.

Grid 2
Title: 1. Don't play with your phone 1 hour before bed
Body text: Blue light makes the brain more awake; the more you scroll, the harder it is to fall asleep.
Image elements: Mobile phone, moon, small illustration of a sleepy expression

Grid 3
Title: 2. Dim the lights before bed
Body text: A warm light environment can help the body enter a "ready to sleep" state.
Image elements: Bedside lamp, warm yellow light, curtains

Grid 4
Title: 3. Don't keep the room temperature too high
Body text: Keeping it a bit cooler makes it easier to fall asleep quickly.
Image elements: Air conditioner, thermometer, quilt

Grid 5
Title: 4. Don't drink strong tea or coffee at night
Body text: Caffeine delays sleepiness, making you lie in bed for a long time unable to sleep.
Image elements: Coffee cup, teacup, prohibition sign

Grid 6
Title: 5. Take a hot shower before bed
Body text: It can relax the body and help you fall asleep faster.
Image elements: Bathroom steam, towel, hot water

Grid 7
Title: 6. Write it down if your brain won't stop
Body text: Writing down your worries and to-do lists makes it easier for your brain to relax.
Image elements: Notebook, fountain pen, small desk lamp

Grid 8
Title: 7. Fix your bedtime
Body text: Going to bed at about the same time every day will make your biological clock increasingly stable.
Image elements: Clock, moon, bed

Grid 9
Title: 8. Try deep breathing relaxation
Body text: Inhale for 4 seconds, hold for 4 seconds, exhale for 6 seconds, and sleepiness will gradually come.
Bottom small text: Save this set and try it tonight
Image elements: Breathing lines, person with closed eyes, stars

Image quality requirements:
High definition, premium layout, magazine feel, realistically publishable, new media operation aesthetics, Xiaohongshu viral image-and-text style, neat text layout, suitable for direct image cutting.